At its core, Supermarket Simulator isn’t an overly complex game. It has a few head-scratching design choices and mechanics, so we feel it’s worth covering a few hot topics. One such topic is how to set prices in Supermarket Simulator. Here are the basics, like how to change the prices of your goods, along with how best to mark up products!
How to Set Grocery Prices in Supermarket Simulator
Let’s start with the basics! You can set the prices of your products in Supermarket Simulator by walking up to the store shelves, placing an item on the shelf, and then interacting with the yellow tag. As long as you have products on the shelf, clicking on the tag will bring up a box that reads “Enter Price.”
Here, you’ll receive information on the Average Cost, the current Price you’ve set for the product, the Market Price, and your Profit per item sold. You can ignore the Average Cost, as that’s approximately how much you buy each item for, but you buy in bulk.
Instead, focus on the Market Price and your Price. The Market Price fluctuates regularly, and the game will alert you to significant price changes on the right-hand side of your HUD at the start of each new day. It’s wise to pay attention to these price change alerts to alter your current pricing model; otherwise, you risk upsetting customers and losing sales.
In the “Price” box, I recommend inputting a price that seems comfortable enough that customers won’t complain but still earns you a tidy profit. More on how much to mark up products down below!
Related: How to Unlock Storage in Supermarket Simulator
How Much to Mark Up Prices in Supermarket Simulator

It’s tough to gauge precisely how much to mark up products in Supermarket Simulator, as no data is available to determine how much customers will happily pay before it crosses a line. As such, I tend to err on the side of caution.
I follow the Market Price closely, but I increase my prices slightly over the listed Market Price to ensure I’m somewhat more expensive and earning a profit for each item sold. For example, in the screenshot above, the Market Price of Olive Oil is $5.97, so I have the item listed at $6.00. It’s a little more cautious. You can likely raise it slightly higher, but keep an eye on customers’ reactions to gauge their disdain over pricing.
You don’t want to undervalue your store, but you don’t want to scare away customers!
The Guide Hall continues slowly growing its customer base and store in Supermarket Simulator. Before you know it, we’ll have new guides from the land of simulators!


